Steps For Effective Greenlighting
Want to reduce the risk in your greenlighting process?
Would you like to be able to demonstrate to publishers a strong understanding of the KPIs that could help a title's commercial success when trying to get a product greenlit?
Using data and insights, this session will highlight how to evaluate your title's target audience to help maximise its commercial potential, reach and marketing visibility. Insights include; the importance of different country tastes, setting realistic expectations/forecasts for commercial success, how using the wider media types and social media platforms can help reduce the reliance on the success of specific influencers in getting your title noticed.
Join our VP of Insights, David Sidebottom at the Game Industry Conference Poland on Friday 6th October 2023 for a detailed talk on how to reduce risk and identify your title's realistic potential.
