Contact Us

Cookie Consent?

We use cookies to give you the best experience on our website. You can find more details in our Privacy Policy.

It’s our passion, we’ve been collecting, processing, normalising and analysing it since 2004.
Video game and movie companies from around the world come to us for our extensive global commercial, communications and consumer data. But also for our expertise in building reports and interpreting the trends, not to mention our exemplary customer service!

2017 saw the launch of Fusion, our pioneering analytics platform which offers an intuitive UI and provides seamlessly blended data-sets within fully customisable reports, giving you the competitive edge in minutes.

Our in-house development team, based in Blackpool, allows us to continually improve our offering and provide our clients with bespoke solutions to their specific, unique problems.

Being situated in the picturesque, historic village of Cookham, close to the river Thames gives our busy Head Office a relaxed, cheerful atmosphere, whilst still being within easy reach of all the hustle and bustle of London.

Meet the Fancensus team!

Kerri Davies

When not exploring old tombs & hunting for priceless artefacts, Kerri’s a keen horse rider, often competing in British Eventing, also an avid music fan, regularly attending festivals and gigs. A background in video games marketing and commercial leadership naturally led her to the inception of Fancensus.

Kerri Davies

Founder/Director

Ryan Janes

Adventurous Ryan is a pivotal member of the company, his responsibilities are cross-functional, working closely with all departments. Ryan’s a true geek, being a hobbyist reviewer, he enjoys all things video games and is also keen on keeping abreast with the comic book world and travelling as much as possible.

Ryan Janes

VP Commerical

Tim Igoe

Tim’s a programming wiz, our revolutionary analytics platform, Fusion, is mostly down to his genius. Heading up our development team, he’s responsible for implementing all our ideas and requirements, plus those of our clients. Having worked with Fancensus for many years, he lives for the data, he’ll fight for it and defend it at any cost!

Tim Igoe

Senior Developer

David Sidebottom

David’s the newest member of our Leadership Team. Utilising his 25 years’ experience of insights & analytics across the wider content & technology sectors, he brings an additional layer of insights and understanding to Fancensus' already wide ranging datasets. When not typing at a keyboard, he’s making music at a keyboard with his rock ‘n’ roll band!

David Sidebottom

VP Of Insights

Dean Purse

Dean’s all about numbers & processes. Having worked for over 20 years in the games industry within analytics and planning roles he's right at home amongst reports, targets, trends & forecasts. A key organiser, Dean supports all departments in working cohesively and efficiently. He enjoys trying to sign us all up for a 10k run every now & then!

Dean Purse

CTO

Our Current Vacancies

There Are No Current Vacancies

Please check back regularly, we will post roles as they become available

Read More
Contact Us

Contact Us

Please email us if you'd like to know more about what we do or if you want to discuss your existing account.

Information: info@fancensus.com

Account Support: support@fancensus.com

Visit Us

Visit Us

We're easily accessible via car or train and always happy to answer your questions face to face.

Suite 2, Station Court Cookham, Berkshire

SL6 9JS

Book a Demo

Book a Demo

See our Fusion data platform working first hand. Learn how it can provide excellent insights into the market.

Book a Demo

FAQs

What Is Fusion?

  • It’s our bespoke analytical platform that offers unrivalled flexibility to the user, putting you in complete control.

  • All our data-sets feed straight into Fusion, so you can see them all in one place. Any combination of sources can be analysed together.

  • Fusion offers a huge amount of scope for displaying and analysing data, allowing you to look across the industry and its products as a whole, or to focus in on one specific genre, publisher, developer, product, territory or retailer, plus everything in between. (Depending on your subscription package)

  • Fusion has the ability to display data in a variety of ways, including tables, line graphs, pie charts, column charts, pyramid charts, spider charts, images, text and more.

  • Easily export to CSV, XLXS, PNG, PDF & PPT to share with others who don’t have a Fusion account.

  • Access Fusion from anywhere via a web browser the instant we've created your account.

  • Regular improvements to Fusion from client feedback and internal brain-storming keep our development team busy.

  • Choose from templates of individual charts and graphs, pre-built reports, create your own from scratch or let us do it for you.

What Is Communications Data?

  • We track all relevant coverage across press and social platforms, from rumours through to launch and beyond.

  • We currently monitor:

    • Websites

    • YouTube

    • Twitter

    • Facebook

    • Twitch

    • Instagram

    • Reddit

    • Vk

  • The list of things we track and gather is extensive, it includes everything from number of activities, front page coverage, article content analysis and article sentiment through to review scores and authors, YouTube views and influencers, Tweet count and Facebook reactions, plus much, much more.

For more detailed information please email us: info@fancensus.com

  • Press articles reach back as far as 2004

  • Twitter, YouTube and Facebook data goes back to the start of 2013

  • We have Vk and Instagram posts from early 2014

  • Reddit dates from 2015

  • Twitch stretches back to January 2016

  • We monitor a huge range of specialist gaming outlets both big and small. We also monitor tech sites, film sites and a wide cross section of mainstream and lifestyle outlets.

  • Social media account types we track include:

    • Key influencers

    • Professional media outlets & journalists

    • Publishers and developers

    • Brands and IPs

    • Platform holders

    • Celebrities

  • We have different tiered levels of Key Influencers and if we don’t already have a Key Influencer on our system that is relevant to your business we can very easily add them, including all their history.

  • While we attempt to monitor all key outlets, if there are further you require we can easily add them at request.

  • You DO NOT need to set up any keywords or inform us of games to track, we automatically track all video games from their first mention whether it’s an official announcement or just a rumour. You will not need to set anything up. You can see data for any game using Fusion whenever needed (subject to your subscription package).

What Is Sales & Pricing Data?

Exactly what Sales Data do you offer?

  • We track all types of sales-related data for all video game products across digital and physical stores, for the whole lifetime of the product from the moment pre-ordering goes live.

  • For Video Games, we currently track:

    • Pre-order numbers.

    • Sell-in numbers.

    • Weekly sell-through and stock figures (inc. gsd & gfk).

    • Daily sell-through.

    • Online prices and stock statuses (inc. competitor products)

  • For films we utilise the OCC weekly digital sales and their monthly VOD data, as well as online pricing.

How many retailers do you monitor?

 With regards Video Games, we monitor:

  • >350 retailers for sell-through.

  • >650 digital and physical online stores for Price Monitoring.

Please contact us for more details about retailers for film & TV products:

info@fancensus.com

What territories do you cover?

  • We cover major countries worldwide including LATAM and across Asia.

  • We currently only cover the UK for film products.

  • Any territories we're not currently covering can be added at request.

How far back does your data go?

  • We’ve been processing individual retailer Sell Through and Pre Orders for video game clients since 2006.

  • Such data is subject to individual licenses from 3rd party data owners.

  • Our game price monitoring data goes back to 2017.

  • We launched Film pricing data on 1st October 2020, so data for film products only goes back that far. 

  • We have OCC film data back to the start of July 2019, however we may be able to import further historical data if required. 

What types of retail outlets do you monitor?

  • Large specialist retailer chains and small independents, as well as large general retailers and supermarkets.

  • Console based stores.

  • Digital only retailers and also the online side of physical retailers such as Walmart.

What if you are not monitoring a retailer we need?

  • For sell-through, we can monitor any new retailer that you have an agreement with.

  • For price monitoring we can monitor any new online retailer at request.

When you add a new retailer will you only have data from that point?

  • For sell-through we can import historical data if you or the retailer can supply it.

  • For price monitoring we can import any historical data that you have tracked internally.

Processing and Use of Sales Data:

How up to date is the data? How often do you collect data?

  • Stock and sales data varies depending on product and territory. For the most part it’s collected weekly, however global sales data for new game releases is imported daily, as well as comprehensive store-level daily data for certain US retailers.

  • Pricing data is collected twice a week for all products with additional daily captures for digital titles.

  • When and how often we collect data is negotiable and something that we can tailor to your needs.

  • We capture pricing data more frequently on a temporary basis during high promotional times such as Black Friday.

What process do you use for gathering the data?

  • We have a relationship with ChartTrack, gfk, OCC and directly with retailers.

  • Pricing data is collected via our bespoke internal system.

What is the process for sorting data?

  • Data is sorted automatically by our system, manual checks are then carried out by our analytics team.

How can the data be viewed?

  • You can view all available data using, Fusion, our pioneering analytics platform.

  • We can incorporate our data into your own internal systems via API or FTP transfers.

Can you incorporate our own data?

  • Yes, absolutely. We will provide you with a direct email address to email your files to. Upon receipt, your data will be automatically imported into our system.

  • We can also import your back-data/history.

Can I look at competitive products as well as my own?

  • Competitor products can be tracked for online pricing and discoverability, plus regional physical and digital sell through can be viewed.

What Is Discoverability Data?

  • In order to protect the investment in a product, understanding your visibility online and how easily your product can be discovered is now more crucial than ever before.

  • We track online retailers to allow your product discoverability to be monitored against competitive titles. (i.e where products are located within the store and how easy it is to find them.)

  • Additionally our data can also provide you with a fast and reliable compliance check for agreed marketing activities and use of artwork within each retailer.

When you say digital store, do you mean a whole store in its entirety?

  • This is dependent on the store and our client’s needs. Currently, in most cases we only capture specific areas within a store.

  • We always capture the landing Homepage from every store, which includes the main flowcase or premium paid for spots wherever there is any. Plus each specific format section, the New Release section, as well as the Upcoming, Offers, Best Selling areas & more. Please contact us for a full list.

  • We capture 5 pages deep per URL (per section)

  • Exactly what is captured from a store is negotiable and something that we can tailor to each individual client.

What exactly is a Flowcase or Hero Spot?

  • This is a prime promotional spot, most often located at the top of a page, usually consisting of much bigger images than the rest of the box shots. The flowcase may contain several images and will automatically scroll through them all, one at a time in a loop. Clicking an image in a flowcase or Hero Spot will likely link either to just the product itself or to an area containing multiple products that are in some way related.

  • These are both usually premium, paid for placements.

How many retailers do you monitor?

We monitor >650 stores, both digital only and also online versions of physical stores, Worldwide.

What territories do you cover / how many countries?

  • We cover >60 countries worldwide, including LATAM and Asia.

  • We can add other territories at request.

  • We currently only cover the UK for film products, but can add more territories at request.

What types of stores do you monitor?

  • All types of stores including PSN, Xbox Live, Steam, Amazon and Gamestop.

  • We also monitor subscription based stores such as Netflix, Disney+,Virgin, BT TV, Sky, Apple TV, and freely accessible stores such as GooglePlay and YouTube.

  • For stores such as Amazon we can collect data from both Prime and Non-Prime versions of accounts.

  • We track a variety of store formats including, console stores, set top boxes, browser-based platforms and dongles.

  • We gather data from console stores using a variety of consumer profiles, so you can see placements of products within tailored accounts. We currently montior the following profiles across PS4, PS5, XBOne & XBSeries X/S and can add other profiles at request:

    • General

    • Shooters

    • Sports

    • Action / Adventure

    • RPG

For a full list of retailers please email info@fancensus.com.

What if you are not monitoring a store we need?

  • If there are further stores you require, we will add them where possible. Their inclusion could be dependent on the technical infrastructure of the store, some stores may take longer to add than others.

When you add a new store will you only have data from that point?

  • Yes, unfortunately there’s no way for us to access previous versions of the store to collect product location or image data from an earlier date.

How up to date is the data? How often do you grab data?

  • Data is collected from most stores twice a week, with set top boxes only once a week and taylored console accounts daily. However, we are open to capturing data more often if required. We can also capture more frequently on a temporary basis during high promotional times such as Black Friday.

What process do you use for gathering the data?

  • We have developed our own bespoke engine that automatically captures the data at the same time each week.

Do we need to inform you of products to start tracking?

  • No, not for new products. All new products are tracked from at least 8 weeks prior to release.

  • If we are not currently tracking any products that you need we can easily add them for you.

  • You would need to inform us if there is a specific TV show that you would like us to track, as at the moment these are very limited.

Does that mean I can look at competitive products as well as my own?

  • Of course. We treat every product the same so you will see the same level of quality tracking across all products in our database

Discoverability data can be blended with pricing data from the same stores and analysed together for even more insight!

What Is Community Data?

  • There are two types of community data, the first comes from private communities such as a publisher’s or developer’s own community forum(s), the second comes from public communities such as Steam and Reddit.

What data is collected from communities?

  • For client forums we currently monitor:

    • Post/Thread count

    • Number of replies

    • Thread creator

    • Responder

    • Type of responder or poster such as moderator or community manager, etc.

    • Number of views

    • Thread tags

    • Thread title and content

    • Other data from specific forums can vary depending on the structure of the forum and needs of the client. We can tailor this to specific requirements.

    • For Steam we currently monitor player numbers and reviews, but have plans to expand on this. We can also add other elements of Steam data if required.

  • What we track for Reddit includes:

    • Number of active followers

    • Awards & Award Count

    • Number of Comments

    • Flairs

    • Post Count

    • Post Downvotes & Upvotes

    • User Comment Karma & Post Karma

    • And more

  • What countries do you cover?

    • Reddit and Steam are Worldwide, for specific community forums we can cover any countries that the forum operates in.

For more detailed information please email info@fancensus.com.

What's The Cost?

  • At Fancensus we understand every company’s requirements are very different and so we customise a price around your specific needs.

Please get in touch to discuss any possible requirements, then we can supply a bespoke quote.

Email info@fancensus.com or click the Contact Us button above.

Other

Can you analyse & interpret the data for us?

  • Yes, absolutely! We offer a full consultancy service if required.

  • We can also provide benchmarks and help set KPIs.

Can you create dashboards / reports for us?

  • Of course! Our services include the set up of tailored reports to meet your requirements.

  • If you’re not exactly sure what you need, we can help with that too!

What if we require something very specific that’s not covered by what you already offer?

  • We pride ourselves on being able to develop whatever it is our clients need. We have an in-house development team to fulfil requests that come in from clients.

  • We are always happy to implement new ideas whenever possible.

With blended, united data-sets, all in one place, understanding trends, performances and KPI’s has never been so dynamic, visual and easy to do. We can support you in making informed decisions to boost revenue, promote your product, increase your social performance and discover your audience. Book a demo now to find out more!