Diablo IV's launch has been incredibly successful. Blizzard claims it's their best launch title to date, with impressive marketing performance. It's ranked #1 for press and Facebook activity during the launch period, outperforming titles released in the past year. Overall, it's second only to God of War: Ragnarök in terms of combined press and social activity.

Although it ranked lower in discoverability (#6) compared to big franchises like Hogwarts Legacy and FIFA 23, Diablo IV excelled in Flare level. This metric not only considers quantity but also takes into account the quality and position of placements. In fact, it outperformed Hogwarts Legacy and FIFA 23 in Flare level, contributing to increased consumer awareness and a smoother purchasing experience.