It's hard to miss Black Friday, we all get inundated with emails and adverts telling us the latest deals. It can be annoying and not always a bargain, however, we can't ignore the impact and importance Black Friday weekend, leading into Cyber Monday, has on the video games industry.
The commercial strategy throughout this period varies depending on publisher. We see some companies discounting and pushing a large quantity of back catalogue titles, while others heavily discount one or two more recent releases, but of course there's also a middle ground.
We've taken a deep dive into our pricing and in-store visibility / discoverability data across this year's Black Friday window, below are some key findings and observations.
We utilise our wealth of global, commercial data to build in-depth reports, which publishers and developers use to analyse product performance during this crucial date range, as well as offer actionable insights for informed decisions.
Which Black Friday strategy is best for your business? We can help answer this and more. Maybe you'd like to compare the Christmas and New Year sales period with the Black Friday window? We can do that too!
Contact us now for more information ▶ info@fancensus.com
