The wait is almost over! Assassin's Creed: Shadows launches on 20th March 2025, and Ubisoft is set to deliver what fans have been clamoring for. A breathtaking journey through feudal Japan with parkour, fierce battles and honorable fatalities? Our early data suggests there is plenty of chatter about this fundal story but is mere chatter enough for a successful launch?
Are people posting about the game?
In the seven days before launch, over 5000 posts where uploaded to the web. 43% of the posts were made on Youtube, 19.5% on X, 16% on Twitch, 16% on Facebook and 6% from TikTok. These figures are not surprising considering the franchises 18 years in the game, and the millennials who have grown up playing the game using Youtube as their main social media to rave about it. We may see an increase in the TikTok uploads post-launch as the Gen Z-mob take greater interest.
What are the pre-launch review figures?
Our data suggests since the embargo lifted earlier this week 231 reviews from gaming specialists gave Assassins Creed: Shadows an average review score of 82%. 44% of these reviews scored Assassins Creed: Shadows 80 and above, 26% scored 90 and above and 4% scored the game a perfect 100%.
When you look at the articles written by gaming specialists, the United States currently has the highest audience hit rate at 46% out of a pool of 36 million. Japan is a close second securing a 97% audience hit rate out of a pool of 10 million. The United Kingdom secured an 88% audience hit rate out of a pool of 9 million earning the third place.
As Assassin's Creed: Shadows prepares to launch, the buzz surrounding its feudal Japan setting, dual protagonists, and refined gameplay mechanics is undeniable. From pre-launch reviews to social media activity, the data paints a picture of a game poised for success but this article only scratches the surface.
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